Publishing automatically and tracking every incoming contact
An estate agency in Turkey was posting listings on social media by hand and losing track of some incoming contacts.
The context
A good share of incoming contacts came from social media, where each listing was posted manually, with the formatting redone every time. On the follow-up side, messages received landed in several different inboxes depending on the channel, with no central point: an interested contact could easily fall between two people at the agency, or simply never get a reply for lack of a structured follow-up process.
The goal was twofold: automatically post each new listing to the relevant social networks as soon as it was added to the catalogue, and centralise incoming contacts in a CRM allowing clean follow-up, from the first message through to closing.
What I did
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Automating publication
Automatic generation and posting of one post per new listing on the relevant social networks, with consistent formatting pulling in the property's key details.
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Centralising incoming contacts
Redirecting messages received across the various channels to a single entry point, rather than separate inboxes with no link between them.
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Setting up the tracking CRM
Structuring a CRM to track each contact from the first message through to the viewing or closing, with a history the agency can consult.
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Follow-up alerts
Automatic reminders set up for contacts left without a reply beyond a defined delay, so an interested prospect doesn't get forgotten.
Frequently asked questions
Which networks does automatic posting work on?
Does the CRM replace an existing off-the-shelf CRM?
How are messages from several channels brought together without losing information?
Do automatic reminders replace human follow-up?
Describe your need in one minute
A few targeted questions so I can reply with an estimate rather than another questionnaire.